Amsterdam-based brand The Social Hub is opening a property in Glasgow on 12 April, marking its debut in the UK.
The “hybrid hospitality concept” is aimed at business travellers, students and tourists, with its properties offering a mixture of hotel rooms, student accommodation and extended-stay rooms.
The Social Hub Glasgow is located on Candleriggs Square within the city’s Merchant City District, and features 494 rooms of various configurations. Additionally, the property includes a co-working space which offers flexible memberships and dedicated desks – with capacity for 222 people on a daily basis – as well as 20 private offices, meeting and event spaces and an auditorium.
On the leisure side, the property has a gym, restaurant and bar, plus a busy events calendar. The restaurant will showcase local Scottish produce, including seafood bowls, falafel and vegan haggis spring rolls, and signature smoked pork cheeks.
The property is also working with local partners, including Scottish sustainable fashion designer Siobhan Mackenzie who has helped the brand launch its own tartan, which can be found in the rooms.
Further local suppliers include Sea Change Wine, which helps fund global conservation projects; canned, organic wine brand Vinca Wine; B-corp coffee brand Dear Green and UK-based coffee business Paddy and Scott’s; beer company Brewgooder which grants funds to projects that can help to empower communities; and local gin and vodka distillery Arbikie.
The Social Hub, formerly known as The Student Hotel, was founded in 2012 by Edinburgh-born entrepreneur Charlie MacGregor. While new to the UK, the Glasgow property represents the 18th property for the brand, joining hubs in Amsterdam, Barcelona, Florence, Madrid, Vienna and most recently San Sebastián.
Five additional properties are currently in development, with Porto and Florence Belfiore opening this year, followed by Rome in 2025 and Lisbon and Turin in later years.
Business Traveller stayed at The Social Hub Toulouse in 2023, with a report on the stay included in a feature on the French city.
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