VisitBritain forecasts 39.5 million visits to the UK in 2024 – Business Traveller
VisitBritain has published its inbound tourism forecast for 2024, with an increase in both the number of visits and spend expected compared to 2023.
A total of 39.5 million visits are forecast to be made to the UK next year, up 5 per cent on the expected 37.8 million for 2023, but still 3 per cent lower than 2019 levels (and also slightly down on figures in 2017 and 2018).
International visitors are forecast to spend £34.1 billion in the UK in 2024, up 7 per cent on 2023 and a 20 per cent increase on 2019 – although when adjusted for inflation the figure stands at 96 per cent of 2019 levels.
Visitors from the United States are expected to contribute £1 in every £5 of all inbound spending, with the US market set to be worth £6.7 billion in 2024, up 28 per cent on 2019 levels even when adj...