Here’s what Donald Trump’s return to X could mean for the platform’s business
New York
CNN
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Nine months after Elon Musk reinstated Donald Trump’s account on the social network previously known as Twitter, the former president has returned to what was once his platform of choice for communicating with the country.
The return of Trump – who used to be one of the site’s most prominent, if controversial, users – could mark a turning point for the company now called X after months of turbulence. Trump, who has nearly 87 million followers, could attract a wide set of viewers, especially in the lead up to the 2024 presidential election, where he is the front-runner for the Republican nomination. But it could also present a new set of challenges for the social network, including for its effort ...