Tag: TV Advertising Services

X CEO Linda Yaccarino Leans on TV Roots to Bring Back Jittery Advertisers

7Nov

By adminNo Comments

Technology

X CEO Linda Yaccarino Leans on TV Roots to Bring Back Jittery Advertisers

The media veteran is drumming up video deals with NFL, NBA and others as “training wheels” for nervous brands.

A Billboard for the Living Room? How Telly Wants Advertisers to Pay for Your TV Set

19Jul

By adminNo Comments

World

A Billboard for the Living Room? How Telly Wants Advertisers to Pay for Your TV Set

A startup called Telly has begun shipping free smart TVs to U.S. homes in a novel strategy to help marketers target viewers with ads despite the decline of traditional television and growing efforts to protect consumer privacy.