Threads – The News Desk

Threads is testing real-time search results

16Apr

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Technology

Threads is testing real-time search results

Meta’s Threads app is often described as the company’s competitor to X. But Threads users, especially those once active on Twitter, are often quick to point out that Meta’s app is not yet a great source for real-time information. The app’s “for you” algorithm often surfaces days-old posts alongside fresh ones, and its recently introduced feature only shows five topics at a time. But for those holding out hope that the app may eventually become more useful for real-time information, Meta’s latest test may be good news.The app is testing a new search feature that will allow users to filter results by recency, according to shared by Threads user Daniel Rodriguez. Threads’ top exec, Adam Mosseri, confirmed the change. “We’re starting to test this with a small number of people so it’s easier...

The New Era of Social Media Looks as Bad for Privacy as the Last One

2Nov

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Technology

The New Era of Social Media Looks as Bad for Privacy as the Last One

When Elon Musk took over Twitter in October 2022, experts warned that his proposed changes—including less content moderation and a subscription-based verification system—would lead to an exodus of users and advertisers. A year later, those predictions have largely borne out. Advertising revenue on the platform has declined 55 percent since Musk’s takeover, and the number of daily active users fell from 140 million to 121 million in the same time period, according to third-party analyses.As users moved to other online spaces, the past year could have marked a moment for other social platforms to change the way they collect and protect user data. “Unfortunately, it just feels like no matter what their interest or cultural tone is from the outset of founding their company, it's just not enou...

Threads gets an edit button, no subscription required

12Oct

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Technology

Threads gets an edit button, no subscription required

Threads is now rolling out a pair of useful updates as Meta tries to give the app some more momentum. One of the new features is an edit button, which will help folks avoid having to repost something when they want to correct a mistake.X (formerly Twitter) took 16 years to add an edit button, and then it placed it behind the Twitter Blue/X Premium paywall. Threads took just over three months to introduce a similar option, which is free to all users and will be available on mobile and the web.After you post something on Threads, you'll have five minutes to edit it, as 9to5Google points out. That's a reasonable enough timeframe (X users have up to an hour to tweak their tweets). On the downside, Threads doesn't show the edit history for a post. That's bad for transparency, especially if som...

Meta’s Threads is finally available on desktop

27Aug

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Technology

Meta’s Threads is finally available on desktop

New York CNN — Threads users, rejoice: the app is rolling out its highly anticipated web version Tuesday. The update — perhaps the most requested by users since Threads’ mobile-only launch last month — puts the new platform one step closer to recreating the functions offered by rival X, the platform formerly known as Twitter, and could help reignite user growth following a sluggish period. Parent company Meta says Threads users will soon be able to log in, post, view and interact with other posts via a browser on a desktop computer, as the web version rolls out to users in the coming days. The company says it plans to add more desktop features in the future. In an early access test of some of the ...

X is ‘close to breakeven’ says CEO Linda Yaccarino

12Aug

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Technology

X is ‘close to breakeven’ says CEO Linda Yaccarino

New York CNN — X CEO Linda Yaccarino, leader of the platform formerly known as Twitter, said the company is keeping an eye on new competitor Threads, despite the sharply slowing growth of the rival app from Meta. “Threads did jump in with a ton of hype and a launch pad from their Instagram users … [but] it’s dropped off dramatically,” Yaccarino told CNBC Thursday in her first interview as CEO of the company now called X. “But you can never, ever take your eye off any competition because they’ll continue iterating and as much as the launch has stalled, we’re keeping an eye on everything that they’re doing.” Still, Yaccarino said X remains largely focused on its own future as the comp...

Threads user count falls to new lows, highlighting retention challenges

6Aug

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Technology

Threads user count falls to new lows, highlighting retention challenges

Washington, DC CNN — Threads, Meta’s Twitter rival, is struggling to retain users roughly a month after its highly publicized launch, according to fresh industry estimates showing that app engagement has fallen to new lows. The data from market research firms Similarweb and Sensor Tower highlight the challenges facing Meta as it seeks to exploit the opening created by the chaos surrounding Twitter’s management. Threads’ daily active user count is down 82% from launch as of July 31, according to Sensor Tower, with just eight million users accessing the app each day. That is the lowest it has been since the day after the app’s release when daily active users peaked at roughly 44 million, Sensor Towe...

Twitter Killer or Clone? Threads App Sees Gargantuan Drop in Engagement – RedState

24Jul

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Politics

Twitter Killer or Clone? Threads App Sees Gargantuan Drop in Engagement – RedState

Remember how progressives were all giddy about Threads, Meta’s new social media platform? In the leadup to the launch of the new app, folks on the left surmised that it would become the “Twitter killer” and put an end to Elon Musk’s quest for free speech online once and for all. Unfortunately for them, things aren’t going so well for Threads. The app is not living up to the hype just yet, as engagement has plummeted since the initial surge it enjoyed when it first went live: User engagement on Threads has continued to fall after an initial surge in sign-ups, putting pressure on parent Meta Platforms to roll out new features for its nascent microblogging app. For a second week in a row, the number of daily active users declined on Threads, falling to 13 million, down about 70% from a Ju...

Musk reveals Twitter ad revenue is down 50% as social media competition mounts

18Jul

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Money

Musk reveals Twitter ad revenue is down 50% as social media competition mounts

Twitter owner Elon Musk said the social media company's advertising revenue has plunged roughly 50%, highlighting his struggle to revive the ailing company after buying it for $44 billion. The stark admission came in response to a comment by another Twitter user who suggested the billionaire form a consortium to buy the platform's debt."Need to reach positive cash flow before we have the luxury of anything else," the billionaire replied on Saturday. Twitter's ad-portal traffic plunged 20.6% in June 2023 from the year before, according to data from Similarweb, which analyzes advertising portals as "an indicator of business momentum." Overall traffic on the platform has declined steadily since January, falling 5.8% as of June. Engagement on Twitte...