Why Max Decided to Lose ‘HBO’ in Its Name
Warner Bros. Discovery sliced “HBO” from the name of its “HBO Max” streaming service earlier this year, sacrificing a seminal television brand name to convince consumers that it offers more than HBO’s style of programming.But the company is navigating a difficult time in streaming, as a growing mountain of competitors scramble for subscription fees and ad revenue. Copyright ©2023 Dow Jones & Company, Inc. All Rights Reserved. 87990cbe856818d5eddac44c7b1cdeb8