Searching for CosMc’s: Investors, Consumers Look for Details on New McDonald’s Brand
Investors and diners are on the lookout for an orange, fast-food-loving alien, and what he may mean for the future of McDonald’s. CosMc is the name of the character, who has featured in past McDonald’s ads, and it is also the name of a new restaurant concept that McDonald’s executives have teased in recent months. In July, the company described it as a smaller-scale restaurant, with locations soon to open in a handful of areas. Copyright ©2023 Dow Jones & Company, Inc. All Rights Reserved. 87990cbe856818d5eddac44c7b1cdeb8