Tag: rebrands

Hard Rock Hotel Amsterdam American rebrands as Clayton property – Business Traveller
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Hard Rock Hotel Amsterdam American rebrands as Clayton property – Business Traveller

Dalata Hotel Group has added its first property in the Netherlands, following the acquisition of a leasehold interest in Hard Rock Hotel Amsterdam American. The hotel is located on the corner of Leidsekade Canal and Leidseplein Square, and is now known as the Clayton Hotel Amsterdam American. The four-star property features 173 rooms, a lobby bar, fitness centre, and Cafe and Bar Americain. Housed within a UNESCO Heritage protected building which was built in 1903, the property was formerly home to the American Hotel, and only joined the Hard Rock collection of hotels in 2020. Hard Rock opens Amsterdam hotel Dalata said it would invest €4.5 million in the property over the coming years, including “a substantial investment in its sustainability credentials, which will result in a signifi...
Lufthansa rebrands Eurowings Discover subsidiary as Discover Airlines – Business Traveller
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Lufthansa rebrands Eurowings Discover subsidiary as Discover Airlines – Business Traveller

Lufthansa Group has unveiled the new name for its leisure subsidiary – Discover Airlines. The carrier was launched in 2021 as Eurowings Discover, as a response to the changing travel landscape caused by the Covid-19 pandemic. It initially operated long-haul leisure services to destinations including Panama City, Salt Lake City, Cancun and Las Vegas, before adding several Mediterranean and mid-haul routes. Lufthansa Group to add seven long-haul routes under ‘Eurowings Discover’ brand The rebranded subsidiary will grow its fleet to 28 aircraft in 2024, with the addition of five A320s and one A330. Ten A320s and 13 A330s will be based at Frankfurt, operating routes to 33 short and medium-haul, and 17 long-haul destinations, while five A320s will be based at Munich, offering flights to 23 d...