IHG signs agreement to double presence in Germany – Business Traveller
IHG Hotels & Resorts is set to double its presence in Germany to more than 200 hotels in almost 100 cities.
The hotel group has signed a 30-year agreement with NOVUM Hospitality, one of Germany’s largest private hotel operators. NOVUM Hospitality operates 111 properties are in Germany, with the remaining eight in Austria, the Netherlands and the UK.
The agreement will see 108 of NOVUM’s hotels and an additional 11 under development join IHG’s system by 2028. The conversion of these hotels will begin this year and happen in phases, with the hotel group stating that the majority will take place over the next 24 months. Ultimately, this will increase IHG’s global system size by up to 1.9 per cent.
As part of the agreement, IHG’s Holiday Inn will be combined with NOVUM’s ‘the niu’ brand,...
