Wipro Consumer acquires 3 brands from VVF to expand personal care segment
Wipro Consumer Care and Lighting, part of Wipro Enterprises, announced the acquisition of three soap brands – Jo, Doy, and Bacter Shield – from Mumbai-based VVF India, to expand its personal care segment. This is the company's 15th acquisition so far and the third in the last 12 months.
While the company did not reveal the cost of the acquisition, it said it has invested about $1 billion in acquisitions so far.
The acquisition will be a strategic expansion for Wipro in the personal wash segment. Jo toilet soap is a key brand with a significant play in the North, East, and West markets. Doy operates in the premium segment with differentiated positioning, and Bacter Shield has an antibacterial range of soap and handwash. These brands together recorded a revenue of over ...
