Tag: NKE

Nike Sends Warning About Slowing Consumer Spending
World

Nike Sends Warning About Slowing Consumer Spending

Updated Dec. 21, 2023 7:41 pm ETNike cut its revenue outlook for the year amid concerns that consumers around the world are becoming more cautious with their spending.The sneaker and apparel company on Thursday said it anticipates softer sales for the second half of the year. It also plans to shave up to $2 billion in costs over the next three years through streamlining the organization and shedding employees among other moves. Shares plunged nearly 11% in after-hours trading.Copyright ©2023 Dow Jones & Company, Inc. All Rights Reserved. 87990cbe856818d5eddac44c7b1cdeb8
How Nike Fell Behind in the Innovation Race
World

How Nike Fell Behind in the Innovation Race

Oct. 21, 2023 10:00 am ETNike made a swift comeback earlier this month in the super-shoe fight when marathon runner Kelvin Kiptum set a world record while wearing a new iteration of the company’s Alphafly 3. But the sneaker maker is losing steam in other races.Competitors such as Hoka and On are gaining a foothold among runners and with people who are looking for something comfortable to wear to work or school. Adidas and New Balance are also making headway in the market for streetwear by bringing back old models in dozens of colorways, moves similar to those from Nike’s own playbook.Copyright ©2023 Dow Jones & Company, Inc. All Rights Reserved. 87990cbe856818d5eddac44c7b1cdeb8