Marketing Services – The News Desk

Haley Endorsement Marks Presidential Return of Koch Donor Network

27Dec

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World

Haley Endorsement Marks Presidential Return of Koch Donor Network

The billionaire Koch family and its network of like-minded donors are tiptoeing back into presidential politics, putting money behind their opposition to former President Donald Trump and backing an alternative candidate in the 2024 Republican primary, Nikki Haley.So far, it hasn’t committed a lot of money to its play, which is seen by some as a long-shot bid to reassert influence in a party dominated by Trump and as a way to appease donors who want to be more politically active. Copyright ©2023 Dow Jones & Company, Inc. All Rights Reserved. 87990cbe856818d5eddac44c7b1cdeb8

22Dec

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Money

New Yelp Has Earned Its Extra Stars

Buying growth is rarely a cheap concept, especially for small tech companies that lack the pocketbooks of their much larger peers. Yelp knows this well. Founded 19 years ago as a pioneer in the field of online reviews for local businesses, Yelp has established an Internet advertising business now generating more than $1.2 billion a year in revenue. That is a 10-fold increase from when the company went public in 2012—and about what Google generates in ad revenue every two days. Copyright ©2023 Dow Jones & Company, Inc. All Rights Reserved. 87990cbe856818d5eddac44c7b1cdeb8

Vivendi to Explore Split Into Three Businesses

13Dec

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World

Vivendi to Explore Split Into Three Businesses

Vivendi will examine a possible split into three businesses around Canal+, Havas and an investment company.The French digital entertainment and communications company said its management board had proposed a study of the feasibility of a split into publicly-traded entities.Copyright ©2023 Dow Jones & Company, Inc. All Rights Reserved. 87990cbe856818d5eddac44c7b1cdeb8

X Is Working to Lure Smaller Advertisers as Elon Musk Keeps Alienating Big Brands

8Dec

By adminNo Comments

Technology

X Is Working to Lure Smaller Advertisers as Elon Musk Keeps Alienating Big Brands

X wants Facebook’s secret weapon: small businesses.The social-media site formerly known as Twitter largely relies on advertising revenue from the world’s largest brands. But since owner Elon Musk alienated some of the biggest spenders, finding a new customer base has become critical.Copyright ©2023 Dow Jones & Company, Inc. All Rights Reserved. 87990cbe856818d5eddac44c7b1cdeb8

Elon Musk’s F-Bombs Make Linda Yaccarino’s Job at X Even Harder

3Dec

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Technology

Elon Musk’s F-Bombs Make Linda Yaccarino’s Job at X Even Harder

Updated Nov. 30, 2023 9:24 pm ETElon Musk’s F-bomb-laden tirade at advertisers will make X Chief Executive Linda Yaccarino’s job harder as she tries to rebuild the company’s ad-sales business, industry executives said. “It’s a line in the sand that can’t be undrawn,” said Craig Atkinson, chief executive officer of Code3. “I have no idea what kind of salesmanship can counteract a sentiment like that.” Copyright ©2023 Dow Jones & Company, Inc. All Rights Reserved. 87990cbe856818d5eddac44c7b1cdeb8

Walmart Stops Ads on X, Joining the Advertising Exit

2Dec

By adminNo Comments

Technology

Walmart Stops Ads on X, Joining the Advertising Exit

Updated Dec. 2, 2023 12:03 pm ETWalmart said it had stopped advertising on Elon Musk’s X, joining the parade of major marketers that have left the social-media platform in recent weeks.The retail behemoth said the halt—in the middle of its critical holiday shopping season—wasn’t because of a change in its advertising policies, but about how well advertisements on X have performed. Walmart largely stopped purchasing ads in October and the last ones ran around Thanksgiving.Copyright ©2023 Dow Jones & Company, Inc. All Rights Reserved. 87990cbe856818d5eddac44c7b1cdeb8

Walmart Stops Ads on X, Joining the Advertising Exodus

2Dec

By adminNo Comments

World

Walmart Stops Ads on X, Joining the Advertising Exodus

Walmart said it had stopped advertising on Elon Musk’s X, joining the parade of major marketers that have left the social-media platform in recent weeks.The retail behemoth said the halt—in the middle of its critical holiday shopping season—wasn’t due to a change in its advertising policies, but about how well advertisements on X have performed.Copyright ©2023 Dow Jones & Company, Inc. All Rights Reserved. 87990cbe856818d5eddac44c7b1cdeb8

1Dec

By adminNo Comments

World

Elon Musk’s F-Bombs Make Linda Yaccarino’s Job at X Even Harder

Updated Nov. 30, 2023 9:24 pm ETElon Musk’s F-bomb-laden tirade at advertisers will make X Chief Executive Linda Yaccarino’s job harder as she tries to rebuild the company’s ad-sales business, industry executives said. “It’s a line in the sand that can’t be undrawn,” said Craig Atkinson, chief executive officer of Code3. “I have no idea what kind of salesmanship can counteract a sentiment like that.” Copyright ©2023 Dow Jones & Company, Inc. All Rights Reserved. 87990cbe856818d5eddac44c7b1cdeb8

Instagram’s Algorithm Delivers Toxic Video Mix to Adults Who Follow Children

27Nov

By adminNo Comments

Technology

Instagram’s Algorithm Delivers Toxic Video Mix to Adults Who Follow Children

Listen to article(2 minutes)Instagram’s Reels video service is designed to show users streams of short videos on topics the system decides will interest them, such as sports, fashion or humor. The Meta Platforms-owned social app does the same thing for users its algorithm decides might have a prurient interest in children, testing by The Wall Street Journal showed.Copyright ©2023 Dow Jones & Company, Inc. All Rights Reserved. 87990cbe856818d5eddac44c7b1cdeb8

Elon Musk’s X Sues Media Matters Over Antisemitism Report

26Nov

By adminNo Comments

Technology

Elon Musk’s X Sues Media Matters Over Antisemitism Report

Updated Nov. 21, 2023 5:54 pm ETElon Musk’s social-media company X sued Media Matters for America after the left-leaning media watchdog group reported ads appeared near antisemitic and pro-Nazi content on the platform formerly known as Twitter.X alleged in its lawsuit filed in federal court Monday that Media Matters was trying to drive away its advertisers. Media Matters in a report last week said X placed ads for certain companies next to posts supporting Nazis and white nationalism. Copyright ©2023 Dow Jones & Company, Inc. All Rights Reserved. 87990cbe856818d5eddac44c7b1cdeb8