Thursday, March 13

Tag: loyalty

Finnair to adopt Avios loyalty currency on 9 March, 2024 – Business Traveller
23Dec By adminNo Comments
Travel

Finnair to adopt Avios loyalty currency on 9 March, 2024 – Business Traveller

Finnair has confirmed it will adopt the Avios loyalty currency for its Finnair Plus frequent flyer programme from March next year. The carrier announced plans to adopt the Avios currency this summer, and has now revealed in social media posts that the switch date will be on 9 March, 2024. The change will also see Finnair adopt a spend-based model for the earning of Avios, similar to that already in place for the Iberia Plus and British Airways Executive Club programmes. This page on finnair.com states: “[The] Finnair Plus programme will enter a new era on 9 March 2024. The programme will become spend-based, which means you will collect loyalty currency and reach tiers based on the money spent – your flight and travel extra purchases – with Finnair. We will also bring new options for coll...
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American Airlines unveils loyalty scheme aimed at businesses – Business Traveller
18Oct By adminNo Comments
Travel

American Airlines unveils loyalty scheme aimed at businesses – Business Traveller

American Airlines has launched a business loyalty programme, rewarding companies and their employees with AAdvantage miles and loyalty points when booking business travel. AAdvantage Business is available to companies of at least five employees based in the US or Canada, and there is no minimum spending requirement for the business to start earning miles. American Airlines said that the programme will allow companies to earn 1 mile for every US$1 spent when booking through American Airlines, which can be redeemed on flights, lounge access, hotels, car rental and more experiences. For that same US$1 spent, employees will earn 1 loyalty point which counts towards their accrual for earning status as an AAdvantage member. Note that these points are on top of any miles or points the traveller...
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Eurostar unveils new brand campaign, with a single website, app and loyalty programme – Business Traveller
9Oct By adminNo Comments
Travel

Eurostar unveils new brand campaign, with a single website, app and loyalty programme – Business Traveller

Eurostar has launched its new brand identity under the slogan ‘Together we go further’, highlighting its expanded network following the merger with Thalys earlier this year. While the merger officially took place in May 2022, Eurostar has now unveiled a single website and mobile app, where customers can book connections across mainland Europe, as well as a joint loyalty programme under the existing Club Eurostar branding. The website and app now feature the new symbol and logo inspired by l’Etoile du Nord, the original train service linking Paris, Brussels and Amsterdam, which is also a tribute to the first Eurostar logo. The fleet of 51 trains will also feature the Eurostar name and new logo, though colours differ depending on the destination. The trains serving London are blue, while t...
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Cathay Pacific revamps business loyalty programme – Business Traveller
15Aug By adminNo Comments
Travel

Cathay Pacific revamps business loyalty programme – Business Traveller

Cathay Pacific has revamped its corporate loyalty ‘Business Plus’ programme and travel management platform. Aimed at small and medium-sized enterprises (SMEs) and growing businesses, Business Plus allows SMEs to manage their business travel in a self-service travel platform. The Hong Kong-based oneworld carrier says Business Plus members can now earn Asia Miles to their company Business Plus account rather than their personal accounts. Moreover, Business Plus members can use Asia Miles to redeem rewards such as Cathay frequent flyer programme silver membership, equivalent to oneworld Ruby status, as well as lounge passes which they can gift to other travellers. Asia Miles can also be transferred to any employee’s individual Cathay account for flight, hotel and lifestyle redemptions. ...
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Wizz Air adds free tier to Discount Club loyalty programme – Business Traveller
8Jul By adminNo Comments
Travel

Wizz Air adds free tier to Discount Club loyalty programme – Business Traveller

Wizz Air has added a new entry level tier to its existing WIZZ Discount Club loyalty programme. The Discount Club was launched over a decade ago, and currently offers members a €10 discount on fares above €19.99, and €5 off 20kg and 32kg checked baggage options, in return for a €39.99 yearly fee. A group membership for up to six people is also available for €69.99 per year. The carrier said that the new WIZZ Discount Club Light had been added “to increase engagement from customers”, and will offer members “exclusive in-flight discounts”, including coupons and promotions for the WIZZ Café and Boutique. Existing Discount Club members will automatically receive the new offers as part of their paid-for membership, and Wizz said it would “continue to extend the benefits”. Commenting on the ne...
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