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The Crypto Queen Pulling the Strings at Binance
World

The Crypto Queen Pulling the Strings at Binance

Yi He, a former talk-show host, has sweeping control over the crypto giant’s marketing and investment divisions. She is also founder Changpeng Zhao’s longtime romantic partner.Yi He has assumed the mantle as Binance defender-in-chief, calling critics ‘mediocre and hopeless’ on X. Illustration by Alexandra Citrin-Safadi/WSJ; Photos: Natalie Naccache/Bloomberg
The Crypto Queen Pulling the Strings at Binance
Money

The Crypto Queen Pulling the Strings at Binance

Yi He, a former talk-show host, has sweeping control over the crypto giant’s marketing and investment divisions. She is also founder Changpeng Zhao’s longtime romantic partner.Yi He has assumed the mantle as Binance defender-in-chief, calling critics ‘mediocre and hopeless’ on X. Illustration by Alexandra Citrin-Safadi/WSJ; Photos: Natalie Naccache/Bloomberg