TV viewership of IPL 2024 crosses 40 crore: Disney Star
NEW DELHI: TV viewership of Indian Premier League (IPL) 2024 crossed 40 crore, marking the highest-ever cumulative reach for the live broadcast of 18 matches. , the official broadcaster of IPL, which is airing the matches on the Star Sports network, said it recorded 12,380 crore minutes of watch time (citing Broadcast Audience Research Council), a growth of 15% compared to the 2023 edition. TV viewership for 18 matches in the previous IPL season was 36.4 crore. Further, the TVR of IPL witnessed a growth of 17% compared to the previous year. "The growth in viewership reflects fans' unwavering support and love for IPL on TV,'' it said in a statement. The inclusion of Indian Sign Language Feed and AI tech in the Tata IPL 2024 broadcasts has met with positive response, attracting a wider audi...
