Battle For Attention: IPL Viewers Remember Only 5 Brands After Watching A Match, Says Report
IPL 2024: Viewer engagement positively correlates with brand recall, with more engaged viewers more likely to remember brands. (Representative image)Almost half of IPL viewers do not have a favourite team; of the rest, 86% are CSK, RCB, KKR, or MI fans.A Day-after recall survey being conducted jointly by market research agency Kadence International and Crisp Insights showed that amidst the multitude of brands vying for attention during an IPL game, an individual viewer recalls only 3-5 brands, underscoring the battle for attention brand faces in the IPL.Viewer engagement positively correlates with brand recall, with more engaged viewers more likely to remember brands.As per the survey, surprisingly, mobile screen viewers exhibit better brand recall compared to those watching on larger scr...
