iab-marketing and advertising

7Oct

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Technology

Meta considers paid subscription for users in EU to bypass targeted ads

CNN — Instagram and Facebook users in the European Union may soon be able to opt out of targeted ads if they pay for a monthly subscription. A source familiar with the matter told CNN that Meta is evaluating a range of options to comply with multiple European regulations aimed at curbing US technology companies’ use of personalized ads. Over the last year, the EU has tightened regulations and will require big tech companies to ask users for their consent around such advertising. In July, a court ruled tech companies could use subscription models as a way of offering such consent, including asking users if they want to access Facebook and Instagram without advertising, for a fee. Unde...

5Oct

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Technology

ADL says it will resume advertising on X following feud with Elon Musk

New York CNN — The Anti-Defamation League on Wednesday said it plans to resume advertising on X, the platform formerly known as Twitter, following a spat with owner Elon Musk. Musk last month threatened to sue the ADL for defamation, claiming that the nonprofit organization’s statements about rising hate speech on the social media platform had hurt X’s advertising revenue. ADL CEO Jonathan Greenblatt pushed back on the claims, saying that while the ADL was part of a coalition of groups that called on companies to pause advertising on the platform immediately following Musk’s acquisition last year, it had not been engaged in such calls in recent months. Musk’s statements about the group also ampli...

Google is laying off hundreds in its recruitment division

13Sep

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Technology

Google is laying off hundreds in its recruitment division

New York CNN — Google confirmed it will lay off hundreds of staff members who helped recruit and hire employees, as Silicon Valley continues its cost-cutting efforts. The latest cuts come after Google parent Alphabet in January eliminated 12,000 jobs, or about 6% of its workforce, across the company as it grappled with economic uncertainty that hit the company’s bottom line last year, especially its core advertising business. During Google’s July earnings call, CEO Sundar Pichai said the company was continuing to slow its “expense growth and pace of hiring.” “We continue to invest in top engineering and technical talent while also meaningfully slowing the pace of our overall hiring,...

9Sep

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Technology

Elon Musk’s X Corp. sues California AG over content moderation law

New York CNN — Elon Musk’s X Corp., the parent company of the platform formerly known as Twitter, on Friday sued California’s attorney general over the state’s new content moderation law. California Gov. Gavin Newsom signed bill AB 587 into law last September. The law requires social media companies to post their terms of service online and submit a semiannual report to the state attorney general outlining their content moderation policies and practices. Platforms must, among other things, disclose how their automated content moderation systems work, how they define controversial content categories such as “hate speech” and “disinformation,” and the number of pieces of content flagged or removed in such catego...

Google to require disclosures of AI content in political ads

8Sep

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Technology

Google to require disclosures of AI content in political ads

New York CNN — Starting in November, Google will require political advertisements to prominently disclose when they feature synthetic content — such as images generated by artificial intelligence — the tech giant announced this week. Political ads that feature synthetic content that “inauthentically represents real or realistic-looking people or events” must include a “clear and conspicuous” disclosure for viewers who might see the ad, Google said Wednesday in a blog post. The rule, an addition to the company’s political content policy that covers Google and YouTube, will apply to image, video and audio content. The policy update comes as campaign season for the 2024 US presidential election ramp...

5Sep

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Technology

Elon Musk threatens to sue the ADL for lost X ad sales

New York CNN — X owner Elon Musk is threatening to sue the Anti-Defamation League for defamation, claiming that the nonprofit organization’s statements about rising hate speech on the social media platform have torpedoed X’s advertising revenue. In a post on X, formerly known as Twitter, Musk said US advertising revenue is “still down 60%, primarily due to pressure on advertisers by @ADL (that’s what advertisers tell us), so they almost succeeded in killing X/Twitter!” Musk also claimed that since he took over the platform in October 2022, the ADL “has been trying to kill this platform by falsely accusing it & me of being anti-Semitic.” “To clear our platform’s name on the matter o...

27Aug

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Technology

Here’s what Donald Trump’s return to X could mean for the platform’s business

New York CNN — Nine months after Elon Musk reinstated Donald Trump’s account on the social network previously known as Twitter, the former president has returned to what was once his platform of choice for communicating with the country. The return of Trump – who used to be one of the site’s most prominent, if controversial, users – could mark a turning point for the company now called X after months of turbulence. Trump, who has nearly 87 million followers, could attract a wide set of viewers, especially in the lead up to the 2024 presidential election, where he is the front-runner for the Republican nomination. But it could also present a new set of challenges for the social network, including for its effort ...

Large US tech companies face new EU regulations

25Aug

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Technology

Large US tech companies face new EU regulations

CNN — The world’s largest tech companies must comply with a sweeping new European law starting Friday that affects everything from social media moderation to targeted advertising and counterfeit goods in e-commerce — with possible ripple effects for the rest of the world. The unprecedented EU measures for online platforms will apply to companies including Amazon, Apple, Google, Meta, Microsoft, Snapchat and TikTok, among many others, reflecting one of the most comprehensive and ambitious efforts by policymakers anywhere to regulate tech giants through legislation. It could lead to fines for some companies and to changes in software affecting consumers. The rules seek to address some of the most ...

20Aug

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Technology

Meta criticized for making reproductive health an R-rated issue

CNN — Female reproductive health experts are calling on Meta, the parent company of Facebook and Instagram, to rethink its restrictions on reproductive health content. The company has long faced criticism for removing and restricting female reproductive health information with a prominent report from the Center for Intimacy Justice early last year accusing Meta of systematically rejecting many female and gender diverse reproductive health ads. The CIJ report also accused Meta of having bias algorithms, stating that male reproductive health ads were found to be permitted, including ads that referenced male sexual pleasure. In bid to combat those concerns, Meta tweaked its “adult products or services...

Two brands suspend advertising on X after their ads appeared next to pro-Nazi content

17Aug

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Technology

Two brands suspend advertising on X after their ads appeared next to pro-Nazi content

New York CNN — At least two brands have said they will suspend advertising on X, the platform formerly known as Twitter, after their ads and those of other companies were run on an account promoting fascism. The issue came less than a week after X CEO Linda Yaccarino publicly affirmed the company’s commitment to brand safety for advertisers. The nonprofit news watchdog Media Matters for America documented in a report published Wednesday that ads for a host of mainstream brands have been run on the account, which has shared content celebrating Hitler and the Nazi Party. Ads for brands including Adobe, Gilead Sciences, the University of Maryland’s football team, New York University Langone Hospital ...