haldiram's – The News Desk

Balaji Wafers, a regional snacking company, has achieved a significant milestone by crossing the annual sales mark of Rs 5,000 crore in the fiscal year ending March 2023. The Rajkot-based company witnessed a 24% growth in sales, with revenues reaching Rs 5,010 crore compared to Rs 4,034 crore in the previous year. Interestingly, multinationals such as PepsiCo have in the past wanted to buy out Balaji Wafers.In comparison to other major players in the industry, Balaji's sales figures are impressive. Jubilant Foodworks, the company behind Domino's Pizza, Dunkin Donuts, and Popeyes restaurants, recorded sales of Rs 5,158 crore in the same fiscal year. Nestle's Maggi noodles, sauces, seasonings, pasta, and cereals division reported annual sales of Rs 5,300 crore. It's worth noting that Balaji...

Haldiram's, the renowned traditional sweets and snacks brand, achieved a significant milestone in the fiscal year ending March 2023, raking in over a billion dollars in revenue from packaged snacks, according to an ET report. This accomplishment underscores the preference of Indian consumers for desi snacks over Western alternatives like chips.According to data sourced from Nielsen and corroborated by industry insiders, Haldiram's recorded snack sales of Rs 9,215 crore ($1.1 billion) during this period, reflecting a substantial 19% surge compared to the previous year. By contrast, PepsiCo's snack sales stood at Rs 6,430 crore ($773 million), while Balaji Wafers, based in Gujarat, amassed Rs 5,296 crore ($637 million) in sales.Haldiram's surpassed PepsiCo in India's snack market roughly fi...

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Balaji Wafers: With over Rs 5,000 crore sales, how a Rajkot-based company is in the league of Haldiram’s, PepsiCo

Haldiram’s packaged snacks sales hit $1.1 billion as Indians prefer desi snacks over Western chips