gen z – The News Desk

Myntra surpasses 75 mn new app users, achieves record customer growth

13Dec

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Business

Myntra surpasses 75 mn new app users, achieves record customer growth

Walmart-owned online fashion retailer Myntra registered a record high of 60 million monthly active users this festive season. Driven by a growing customer base, with differentiated offerings for Gen Z, and a robust portfolio of international fashion and beauty brands, the platform solidified its position in the premium and mass premium segments, growing faster than the market. Backed by a tech-led experience and a choice of 2,300,000 styles, the platform recorded 75 million new app users in 2023, with its loyal customer base growing by 100 per cent year-over-year in the last 18 months. The Gen Z fashion segment has recorded a 2.25X Y-o-Y surge in demand on the platform. The Gen Z segment has witnessed a 175 per cent Y-o-Y growth in customers. “We’ve added the highest ...

6Dec

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Business

Gen Z Flirts With Socialism

Editor’s note: In this Future View, students discuss Gen Z and the rising interest in socialism. Next week we’ll ask, “With the Treasury announcing a new fentanyl strike force, how much of a threat is the drug to American youth? Is fentanyl a uniquely damaging drug, or is it just as damaging as other substances? How should America deal with the fentanyl problem?” Students should click here to submit opinions of fewer than 250 words before Dec. 12. The best responses will be published that night.Copyright ©2023 Dow Jones & Company, Inc. All Rights Reserved. 87990cbe856818d5eddac44c7b1cdeb8

Gen Z are rejecting hard work and sacrifice for ‘soft’ money

29Oct

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Money

Gen Z are rejecting hard work and sacrifice for ‘soft’ money

Gen Z are turning away from traditional means of working and saving, instead focusing on a ‘soft’ approach to money, experts have stated. While Millennials have placed greater focus on hustle mentality and hard work, the Gen Z generation (born from 1997 – 2012) are reportedly placing greater emphasis on other areas of life. Instead of letting their bank balance dictate their status, they’re instead focusing on personal growth.Hosanna Hali is a TikTok creator who identifies her personal approach to money in this way. She said that you should prioritise budgeting to ensure you can afford things that bring joy in an interview with news.au. “It is picking an activity that you know makes you feel so much better about yourself and having a monetary value attached to it,” she said.iStockHowever,...

Gen Z: Coffee giants bet on Gen Z from Delhi to Siliguri

14Aug

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Business

Gen Z: Coffee giants bet on Gen Z from Delhi to Siliguri

NEW DELHI: India's Gen Z and millennials are fuelling the cafe culture in the country, nudging global brands like Starbucks and Tim Hortons to go aggressive in the market. After making its debut in New Delhi last year and expanding across NCR and parts of Punjab, Canadian coffee chain Tim Hortons is eyeing foray into Pune, Bengaluru and Hyderabad. For Starbucks, which operates in India in partnership with the Tata Group, the strategy is to launch in new towns and cities. While getting customers in the metros with comparatively higher disposable incomes is obvious for the brand , it has also been able to garner strong footfalls in places like Jalandhar and Siliguri. "The new customer addition to the industry is being led by the Gen Z and millennials. People under the age of 35 years are a ...