Stock: When a mega airline CEO travelled as a crew member
NEW DELHI: Lufthansa CEO Jens Ritter recently travelled as a crew member on an international flight of the German mega carrier to get a first hand insight of his customer-centric business. A former pilot, Ritter went on a flight to Riyadh and Bahrain as an additional crew member (ACM) to “gain new insights”. He realised what passengers have often often experienced across airlines globally — the menu given not being what is actually served on board.Recounting the experience, Ritter wrote on his SM account: “Sometimes, you need to change perspectives in order to gain new insights! This week, I accompanied our Lufthansa Airlines flight crew heading to Riyadh and Bahrain as “additional crew member”. What a ride!”“I have been working for the Lufthansa Group for many years. But I have never had...