estate taxes – The News Desk

“The biggest challenge is that the entire world is a prospective client if you’re an estate planning lawyer,” says Sally Schmidt, president of Schmidt Marketing Inc. and one of the founders of the Legal Marketing Association.Although nearly everyone needs a will, few have them. According to one 2023 survey of more than 2,400 people, about 66% of American adults don’t have a will. However, the sheer size of the potential client base – i.e., the majority of Americans – may overwhelm wills and trust attorneys, which is why marketing experts’ insights can be crucial in helping wills and trust attorneys thrive.Marketing Starts by Having a Business Development Plan Begin each year by making a business development plan, then create a marketing plan customized to meet the new business development...

“Can AI draft a will? Absolutely. But the better question is: Should you use it?” says Vanessa L. Kanaga, an estate attorney and CEO of InterActive Legal, a company providing estate law software to law firms. “At this stage of AI, I would not recommend to anyone to rely on AI for their will.”Kanaga qualifies her comment, saying that, for very simple cases, an AI-generated will might be better than nothing – as long as it's valid.Your AI-Created Will Might Not Be EnforceableMany homeowners take on do-it-yourself projects, but at a certain point, they know when to call in a professional. “It’s the same thing with drafting a will,” Kanaga says. “It looks straightforward, but you don’t necessarily know all the pitfalls that could lead to the will being invalid or challenged or not doing what ...

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Marketing Tips for Estate Lawyers | Explore Law Firms and Legal Advice

Can You Use AI to Write Your Will? | Explore Law Firms and Legal Advice