Beer, Euro 2024, and all those cups – what’s going on?
Follow live coverage of Switzerland vs Italy and Germany vs Denmark at Euro 2024 todayThe European Championship has been drenched in beer. In the fan zones and outside the stadiums. On the concourses and in the stands.Everyone has been drenched. Fans, players and, much to the amusement of everyone not wearing a lanyard, journalists, who have been sheltering laptops and walking into press conferences dripping with booze.Get the tiny violins. Possibly a towel.We do need to talk about the plastic cups, which have been cascading down from the stands towards anyone taking a corner or goal kick.The beer first, though.The official sponsor of the tournament is Bitburger, the German brewer, and the concourse bars are exclusively stocked with their products. For matches at the Allianz Arena, for in...
