Eddie Hearn Didn’t Take Logan Paul Boxing Seriously Until He Had To
Famed boxing promoter Eddie Hearn knows a good fight when he sees one...most of the time. The Matchroom Boxing chairman has helped hype some of the biggest fights around the world with Canelo Alvarez, Anthony Joshua, and Andy Ruiz Jr. But, when YouTube sensations Logan Paul and KSI decided to eschew the pranks and duke it out in the ring in August 2018, Hearn brushed it off until the fans (and money) started rolling in.“I started laughing. Who on Earth is going to be interested in that? Who is going to go? It’s a disaster,” Hearn dismissively says. “They announced after 48 hours the entire Manchester Arena, which was 20,000 [people], was sold out.” Not only did the shocking success of the fight inspire him to help them promote their star-studded rematch in Los Angeles, he learned a valuab...