Weddings blitz opens up a $51 billion business opportunity for India
By Swansy Afonso and Satviki Sanjay
For the past four months, 27-year-old dentist Tanu Shreya has spent every spare minute planning her upcoming wedding.
From accessories to match a fresh outfit for each of the four days of celebrations, to personalized gifts for hundreds of guests, her family has been out shopping every weekend since the date was finalized in August.
Shreya’s ceremony in the eastern state of Jharkand is one of the 3.5 million nuptials planned between the end of November and mid December. The so-called wedding season represents a $51 billion opportunity for Indian businesses, as consumers increase spending on gold jewelry, clothing, wedding planning services and home ware.
Kumar Rajagopalan, chief executive officer of the Retail...