A 9-Month Cruise Is TikTok’s Favorite New ‘Reality Show’
In the last few months, Beth Fletcher, a 39-year-old photographer in Derbyshire, England, built a small following on TikTok by recapping and analyzing the British reality show “I’m a Celebrity … Get Me Out of Here!” When the latest season ended in early December, Ms. Fletcher was at a loss for content because, she said, “we don’t have another good reality TV show on until summer.”Then the TikTok algorithm delivered: a video of Brooklyn Schwetje, a graduate student and influencer, sharing a day in her life on the Ultimate World Cruise, a nine-month-long, round-the-world voyage with Royal Caribbean. Ms. Fletcher was instantly rapt. “I’ve never been on a cruise, and the idea of a nine-month cruise blew my mind,” she said. After finding more videos from other passengers on the cruise, somethi...