Air India Express will focus on routes with price-sensitive customers: MD
Air India's low-cost subsidiary Air India Express will focus on routes which have a higher component of price-sensitive customers and leisure travellers, airline's Managing Director Aloke Singh has said.
Singh also said that Air India Express is not looking at spreading its capacity all over the country in the beginning and instead will first consolidate its presence on the existing routes.
A subsidiary of Air India, Air India Express is in the process of merging low-cost domestic carrier AirAsia India with itself, and last week unveiled its new brand identity.
Air India Group, comprising Air India, Air India Express, AIX Connect and Vistara, is owned by the Tatas, which is also in the process of consolidating its airline business.
As part of it, Vistara...