Bud Light Gets Ratioed Into Next Week Over Clueless July 4th Tweet – RedState
I think that whoever is behind the Bud Light Twitter account probably should have just taken the day off on July 4th — maybe just tweeted, “Happy Independence Day!” and gone home to be with their family.
But we’ve seen that the company’s marketing folks seem to have big issues — they keep stepping in it, again and again, not knowing how to read the room or what Americans are thinking about them.
Over the holiday weekend, Bud Light tried to recover with rebates that made the beer free, and one distributor noted that Bud Light was selling cheaper than water. It wasn’t that people weren’t buying beer — it was they were specifically rejecting Bud Light.
Bud also put out a new ad featuring Kansas City Chiefs star Travis Kelce and other men grunting. The company went from endorsing a transge...