The Biltmore Mayfair is leaving Hilton’s LXR brand – Business Traveller
The Biltmore Mayfair on London’s Grosvenor Square has announced plans to debrand from Hilton’s LXR collection, and will operate independently from 1 May.
The 307-room hotel previously operated as the Millennium Hotel London Mayfair until 2019 when it reopened as the Biltmore Mayfair, LXR Hotels & Resorts following an 18-month, £60 million renovation project.
It was just the second property to join Hilton’s LXR brand (and the first in Europe), following the rebranding of The St Regis Dubai Al Habtoor City in 2018.
Business Traveller reviewed The Biltmore Mayfair shortly after it reopened.
Hotel review: The Biltmore Mayfair
In a statement the hotel said:
“The Biltmore Mayfair announces it will take full ownership of management internally and will operate independently 1st May 2024. Th...