‘Bournvita confidence’ jolted? No ‘health drink’ label on ecommerce sites
NEW DELHI: Generations of children have guzzled it with milk or hot water. Others just munch it, a spoonful at a time. Their parents did the same - indeed, some still do so. Some restaurants put it in their beverage menu. And, some will remember it being sprinkled on coffee, or what went by the name of coffee, that came from big, boxy coffee machines, popular in pre-reforms India.Bournvita is one of those brands that seep into collective consumer consciousness - its ad taglines like "Tann ki Shakti, Mann ki Shakti" and "Do you have Bournvita Confidence?" are all too familiar.So, the news that govt has advised ecommerce companies to remove Bournvita, as well as other drinks and beverages, from portals' health drinks category, will likely stir up memories. Bournvita isn't banned, of course....
