Ace Hotel returns to Europe – Business Traveller
Design-led brand Ace Hotel is returning to Europe this summer with a property in Athens, following the group’s departure from London’s Shoreditch in 2020.
The former Ace Hotel London on Shoreditch High Street closed in early 2020 shortly after the onset of Covid-19, and reopened as One Hundred Shoreditch under the Lore Group in 2022.
The 120-room Ace Hotel & Swim Club Athens will open in the Greek capital’s Glyfada neighbourhood along the Athens Riviera, developed in partnership with Brook Lane Capital.
The group’s resort-style Swim Club brand is set to be a focus for the Ace group over the next few years, with more properties on the horizon following its popular Swim Club property in Palm Springs, which opened in 2009 and will be undergoing a renovation later this year.
The group is...