YouTube TV ready for its first season as the carrier of ‘NFL Sunday Ticket’ package
Jon Cruz still remembers the days when he had to convince the NFL and other sports leagues that there was value in uploading highlights to YouTube.Less than a decade later, it has become the home of the NFL’s out-of-market Sunday afternoon games package on CBS and Fox.YouTube TV’s first season as the carrier of “NFL Sunday Ticket” begins Sunday. YouTube agreed to a seven-year contract with the league in December worth more than $2 billion per season.“To go from small events to larger events to now where we’re bringing 'Sunday Ticket,' I couldn’t be happier and more excited about what we’ve been able to do in a short amount of time,” said Cruz, who is YouTube’s global head of sports partnerships.YouTube has had an official NFL channel since 2015. It has grown to include channels for all 32...