The risk with generative AI is not that leaders fail to try it, but that trying is as far as they get. Despite the progress made by vendors, using AI-enhanced productivity tools alone will not give you a competitive edge — just as provisioning smartphones, email, or web access to your team is nothing more strategic than providing electricity or running water. There are three drivers of AI scale: community, commonality, and coordination. Companies should enable their explorers, build platforms instead of buying products, and prioritize for impact.