Today there’s a lot of hype around generative AI — and a lot of risk. In the face of uncertainty and inflated expectations, Gartner research has identified five forces that will keep the pressure on executives to keep learning, testing, and investing in the technology: 1) Board and CEO expectations; 2) Customer expectations; 3) Employee expectations; 4) Regulatory expectations; and 5) Investor expectations. Today’s leaders have a once-in-a-career opportunity to harness these forces to establish an AI vision and roadmap, invest in new skills and capabilities, and rethink their processes and business models.